Digital marketing in the UK is growing at a rapid pace. So if you’re looking to take your business to the next level and tap into the massive potential of digital marketing, then a digital marketing agency is definitely what you need. So why not consider working with a digital marketing agency in the UK? Here are a few reasons:

1. A digital marketing agency in the UK has a wealth of experience and expertise in this field. They will be able to guide you through all the different steps of creating a successful online strategy for your business and provide expert input on which tools to use and where to invest your budget.

2. A digital marketing agency can help you target your audience more effectively than you could on your own. Using sophisticated data analytics and targeting methods can help you identify critical demographics and interests your business should target with its communications efforts.

3. A digital marketing agency can tailor targeted campaigns to drive traffic and conversion rates up for your website or blog post.

How to find the best digital marketing agency in the UK

If you want are looking for digital marketing agency in the UK, there are a few things you need to do first.

1. Determine your business goals.

Your first step is to figure out what you want your agency to achieve. What are your main objectives? For example, do you want to grow your business, increase website traffic, or create new customer relationships? Once you know what you want, it will be much easier to identify the specific tasks and responsibilities necessary for achieving success.

2. Research the industry.

Next, it’s essential to familiarise yourself with the current digital marketing landscape in the UK. This includes learning about popular marketing strategies and tools and researching the competition. Doing this will help you determine which services and products are most relevant to your business.

Digital marketing is vitally important for your business in this day and age whether it be website, online newsletters, social media marketing or SEO.

These web design trends for 2022 will influence and inspire the content that is created on the internet. Go for it. An overall trend we anticipate for the coming year is a rise in fun elements in web design. Web pages that are engaging, artistic works, or just for fun and enjoyment are now being developed by developers. This brings to mind the early days of the internet when designers looked for opportunities to flaunt cutting-edge methods or build websites only for their own enjoyment.

We appear to be experiencing a little revival of the early web. It is logical. Many of us have been passively browsing the internet at home while seeking for anything entertaining or thrilling, much like we used to do when the online first started to take off.

Web design trends are emulating that time period visually. Designers are learning new ways to express their ideas beyond the layouts that have traditionally been more photo-centric. Instead, these designs make inventive use of typography, grids, and lines, as well as straightforward navigation. By using numerous muted colours, sophisticated textures, and serif fonts, sites are restrained from being too outdated.

Here are a few web design trends that we think will be significant in the following year.

1. Delightful little websites

Laughter-inducing websites are always interesting to create since humour may take many different forms. Why not experiment with your construction for fun?

Early on, Pixar started allowing animators enough time to do a short film in addition to each feature picture they created. With no pressure from their feature projects, these shorts offered an opportunity for animators to be more relaxed and whimsical.

2. Online treasure hunts

The architecture of websites really makes them perfect for riddles and scavenger hunts. You may daisy-chain pages and password-protect some of them so that visitors must answer questions or uncover clues in order to access the subsequent page in the series.

There are many inventive ways to hide and disclose questions, answers, and clues. You may utilise your expertise in web design in this situation to make an engaging puzzle.

3. One-page sites

Sometimes the simplest site is the most efficient one. The one-page website, which forgoes menus and navigation in favour of easy scrolling, is growing in popularity. One-page portals function better when they emphasize on a more specific topic, for instance a portfolio or the presentation of a single thought.
These websites simulate holding or reading a flyer or poster. Even without the temptation of navigation or page-by-page scrolling, all the data you need to evaluate is in one location.

4. Heroes with less pictures

Hero photos provide a strong visual impression straight away, but when a splashy image isn’t there, the style and content are sometimes given more attention. Absence of visuals also adds a little element of intrigue, luring visitors to explore the content beyond the hero section.

5. Extra-large typography

Unusual-sized typography is a new, daring design trend for this year. Words start to resemble graphics more and stop being just text at a certain size. This is an adaptable method that can be applied in maximalist or minimalist designs equally well and fit many different styles.

Why to go for Bombshell Design?

Here at Bombshell Design, one of the best web design companies in Durham, Teesside and the North Easy of England, we’ll implement a comprehensive marketing plan for your company to aid in its expansion. We offer advertising and material that are really captivating. This will assist you in reflecting who you are and how you want your target markets or potential customers to perceive you. We will collaborate closely with you in order to raise awareness of your business and engage potential customers for its expansion and improvement!

Web design implies to the design of your website, which is displayed on the internet to the user when they try to connect with your company brand online and to see your services.

It is necessary to have a good impression of the website and user experience at first glance with your website design. A users experience is vitally important to see what you do and for them to contact you for your services.

The Web design is the first thing that a user gets when they visit your website. To give users the best experience, your website must be designed well. The website designing and development works should be done by an experienced and knowledgeable web design company in the UK.

When it comes to web design, there are different kinds of websites available for representing your brand. All with their own benefits and features that different individuals or businesses require. Some of them are given below:

● Static website
● Dynamic website
● E-commerce website

Advantages of web design:

Web designing includes a benefits for the owner. Some of them are as follows:

● Establishes Consistent Brand Identity
● Improves Search Rankings
● Boosts Revenue
● Helps Keep Up with Competitors
● Provides a Better First Impression

Website layout and importance in your growth:

The website layout is the art of arranging all the visual elements present on a webpage to give the visitor of your brand a good interface and experience. These layout positionings have great importance in growth, and it could control the relationship between them to guide the user experience in a better way.

For this reason, it is suggested to get the web designing work done by a professional and popular web design company UK.

Conclusion:

Web design plays an essential role in representing your brand to the user in a professional way to get reach and make the user experience excellent to then convert to a sale. It must be taken care of that the brand’s website is designed professionally and in a unique way from the competitors in order to attract visitors.

Your brand is a visual identity that binds your clients to your company’s personality and values, so you must get it right from the start, clean, eye-catching, easy to read and recognisable.

Here at Bombshell Design we create great Graphic Design for the North East of England and throughout the UK, including Teesside and Durham. We are not only experts in building unique corporate identities but we help you to cement your brand in your clients’ hearts and minds. We work with you to get to get your perfect brand for you and your business.

Our strategy is to listen to your priorities and then find the best way to market and generate a strategy to help grow your brand through various medias, that deliver your marketing goals.

Why choose us?

We are Graphic design experts that doesn’t cost the world. This means that you work directly with experts who are highly trained who concentrate exclusively on your business and listen to what you need and want to create the brand.

Our capacity to create brands and deliver performance through high-quality design is what remains consistent and helps us market them effectively. And enables us to help you stand out from the crowd.

How are we going to help you?

Designing ideas:
Strong graphic design should communicate to a particular market. It has to be more than just fun to look at; the message has to be sold, to achieve solutions that efficiently fulfill customers’ design needs and goals, we combine analysis with innovation.

Plan at Reasonable Cost:
We will negotiate all design costs with you and settle on them. Each project is focused on the time it will take to finish. We have no packages, so you’re not going to pay for something you don’t need.

We’re getting to know you:
We know that only as a result of asking the right questions, we can good design. We will first examine you and your organisation and understand your principles and priorities fully. We are accessible, frank, and welcoming, providing the ideal atmosphere for the flow of ideas and creating solutions. We want to get to know you and your business and grow with you.

What I don’t want to do is bore you with stats however we all know that statistics and analytics are the foundation, otherwise how would we know WHO to target, WHEN to target and HOW to target our marketing. Here are some of the headlines:

Facebook has over 2 BILLION monthly users. If it was a country it would be the biggest in the world. That right, more populated than China.

Instagram has over 1 BILLION
Linked In has 600 MILLION
Are you utilising this enormous digital market????

In this, the digital era, if you don’t have a presence on there then you are missing out of sales, business growth, website traffic and inevitably a greater return of investment. What I will say say is that at we at Bombshell are not selling something we don’t strongly believe in ourselves. We heavily use Social Media to engage, promote, interact, sell and clearly in these very difficult times – SUPPORT. We cannot stress enough how important it is to be seen on Social Media. Remember every daily “scroller” is one potential digital customer. If you wouldn’t set up shop in a quiet street with no foot fall, why would you not be visible online.

All too often customers are first searching on Facebook for your company. After generally liking what they see they will head over to google and search for your companies website. That leads me on to SEO……but I’ll help you with that on another blog. If they don’t like what they see, trust me they will switch off.

So what are the top tips in order to be at the top of your Social Media Game:

1 – Know your Audience
Who currently follows you. Keep hold of them. What do they want. What do they like

2 – Grow your Audience
Increase your digital presence. They more you have, the more they share and like posts. The faster rate of growth you will have

3 – Be fresh, be current, be new, be different
Don’t be the sheep. Be creative

4 – Don’t over post.
You really don’t want to bore your customer base

5 – Create the right hashtags
Are you linking in to the right trends and taking advantage of current topics.

6 – Design is key
Your post needs to look good. Humans are very visual. Your initial post needs to make want people to delve more into it. If it is too wordy, you run the risk of the viewer scrolling right past it to your competitor

7- Analysis
How have your posts been received, when did you get the most likes and shares etc. Are you posting at the right time.

8 – Paid Ad’s
These work. Use them, but do so well, targeted and not haphazardly.

We are not all experts at Social Media. Thankfully at Bombshell we have been working very hard over the last 5 years with our own Social Media Presence. We manage many companies Social Media for them, as whilst the above seems simple, people don’t always have the time or are unable to give it the attention it deserves. We can manage yours and have a number of packages that people can choose. As well as these, we can also create a bespoke package. We work with all sizes of business in many sectors. We are not experts in your industry, but we are in ours.

Don’t miss the boat on this one. I did initially but now I utilise it to it’s full potential.

Contact us if you want to chat more about it.
Stacey Nottingham – Managing Director
April 2020

An interview with Stacey Nottingham, Owner of Bombshell Digital Media chatting about her experiences to date in light of the COVID-19 Crisis in the UK and how it is affecting the Industry as a whole.

When asked..

We all know that we are in unprecedented times with the coronavirus Stacey. How has you work changed day to day as an online digital media professional?

I would say the work at Bombshell Design has changed to exactly that. We are having to adapt to be a more day to day team then by managing long term projects. Given the governments guidance in what is being deemed as Phase 1, people are uncertain of what “long term” will look like. Whilst we are all on lock down for 3 weeks initially, that may change and be extended. As such those longer term projects are harder to manage. As with all larger scale design and web work, small interim goals are set through the entirety of the work and this is having to change with the ever moving scale of uncertainty.

What effect do you feel this corona virus will have on your industry sector as a whole? Both negative and positive?

I’ll start with the negatives. Naturally business are having to cut back. The economy has taken a hit and understandably businesses are looking as to where they can cut costs. Often one of the first areas they look to reduce costs is in Marketing. Companies are feeling they have nothing to market and as such need to remove those costs. This in turn means that companies won’t continue with social media campaigns nor will they want to produce printed literature to promote anything. They also look to reduce carrying out SEO work.

Looking at the benefits of this crisis Stacey commented:

The positives are that some companies have been busier than ever throughout this pandemic. They on the flip side have needed to continue with these marketing strategies to let people know that they are available and the services they can offer.

What’s the most important thing small businesses need going forward in order to be self sustaining to come out of the other side of this crisis?

Finally Stacey advised

I would say that the most important thing that companies can do is still maintain a digital presence. I know that Bombshell design still are. As I have been in business for 14 years and I have a good reputation for cost effective solutions for SMEs. Due to the UK being on lockdown, the British public, now more than ever are browsing the internet and social media platforms as they have more time on their hands. Online sales have risen and companies ethically have an opportunity to raise their awareness. If you fall off their radar, someone else will fill the slot. If they are looking, you need to be there to be seen. I can’t stress enough, marketing should not stop now.

It’s great to see our small businesses which are the backbone of the United Kingdom looking positively at the crisis and doing all they can to prepare for the future! Keep up the great work Bombshell Design and let the future digital leaders of tomorrow shine through!