What I don’t want to do is bore you with stats however we all know that statistics and analytics are the foundation, otherwise how would we know WHO to target, WHEN to target and HOW to target our marketing. Here are some of the headlines:

Facebook has over 2 BILLION monthly users. If it was a country it would be the biggest in the world. That right, more populated than China.

Instagram has over 1 BILLION
Linked In has 600 MILLION
Are you utilising this enormous digital market????

In this, the digital era, if you don’t have a presence on there then you are missing out of sales, business growth, website traffic and inevitably a greater return of investment. What I will say say is that at we at Bombshell are not selling something we don’t strongly believe in ourselves. We heavily use Social Media to engage, promote, interact, sell and clearly in these very difficult times – SUPPORT. We cannot stress enough how important it is to be seen on Social Media. Remember every daily “scroller” is one potential digital customer. If you wouldn’t set up shop in a quiet street with no foot fall, why would you not be visible online.

All too often customers are first searching on Facebook for your company. After generally liking what they see they will head over to google and search for your companies website. That leads me on to SEO……but I’ll help you with that on another blog. If they don’t like what they see, trust me they will switch off.

So what are the top tips in order to be at the top of your Social Media Game:

1 – Know your Audience
Who currently follows you. Keep hold of them. What do they want. What do they like

2 – Grow your Audience
Increase your digital presence. They more you have, the more they share and like posts. The faster rate of growth you will have

3 – Be fresh, be current, be new, be different
Don’t be the sheep. Be creative

4 – Don’t over post.
You really don’t want to bore your customer base

5 – Create the right hashtags
Are you linking in to the right trends and taking advantage of current topics.

6 – Design is key
Your post needs to look good. Humans are very visual. Your initial post needs to make want people to delve more into it. If it is too wordy, you run the risk of the viewer scrolling right past it to your competitor

7- Analysis
How have your posts been received, when did you get the most likes and shares etc. Are you posting at the right time.

8 – Paid Ad’s
These work. Use them, but do so well, targeted and not haphazardly.

We are not all experts at Social Media. Thankfully at Bombshell we have been working very hard over the last 5 years with our own Social Media Presence. We manage many companies Social Media for them, as whilst the above seems simple, people don’t always have the time or are unable to give it the attention it deserves. We can manage yours and have a number of packages that people can choose. As well as these, we can also create a bespoke package. We work with all sizes of business in many sectors. We are not experts in your industry, but we are in ours.

Don’t miss the boat on this one. I did initially but now I utilise it to it’s full potential.

Contact us if you want to chat more about it.
Stacey Nottingham – Managing Director
April 2020

An interview with Stacey Nottingham, Owner of Bombshell Digital Media chatting about her experiences to date in light of the COVID-19 Crisis in the UK and how it is affecting the Industry as a whole.

When asked..

We all know that we are in unprecedented times with the coronavirus Stacey. How has you work changed day to day as an online digital media professional?

I would say the work at Bombshell Design has changed to exactly that. We are having to adapt to be a more day to day team then by managing long term projects. Given the governments guidance in what is being deemed as Phase 1, people are uncertain of what “long term” will look like. Whilst we are all on lock down for 3 weeks initially, that may change and be extended. As such those longer term projects are harder to manage. As with all larger scale design and web work, small interim goals are set through the entirety of the work and this is having to change with the ever moving scale of uncertainty.

What effect do you feel this corona virus will have on your industry sector as a whole? Both negative and positive?

I’ll start with the negatives. Naturally business are having to cut back. The economy has taken a hit and understandably businesses are looking as to where they can cut costs. Often one of the first areas they look to reduce costs is in Marketing. Companies are feeling they have nothing to market and as such need to remove those costs. This in turn means that companies won’t continue with social media campaigns nor will they want to produce printed literature to promote anything. They also look to reduce carrying out SEO work.

Looking at the benefits of this crisis Stacey commented:

The positives are that some companies have been busier than ever throughout this pandemic. They on the flip side have needed to continue with these marketing strategies to let people know that they are available and the services they can offer.

What’s the most important thing small businesses need going forward in order to be self sustaining to come out of the other side of this crisis?

Finally Stacey advised

I would say that the most important thing that companies can do is still maintain a digital presence. I know that Bombshell design still are. As I have been in business for 14 years and I have a good reputation for cost effective solutions for SMEs. Due to the UK being on lockdown, the British public, now more than ever are browsing the internet and social media platforms as they have more time on their hands. Online sales have risen and companies ethically have an opportunity to raise their awareness. If you fall off their radar, someone else will fill the slot. If they are looking, you need to be there to be seen. I can’t stress enough, marketing should not stop now.

It’s great to see our small businesses which are the backbone of the United Kingdom looking positively at the crisis and doing all they can to prepare for the future! Keep up the great work Bombshell Design and let the future digital leaders of tomorrow shine through!